Building Your Author Platform: Your Email List/Newsletter

Kate M. Colby

An author website and social media accounts are important aspects of your author platform. However, one tool that many authors wait to utilize, or do not utilize at all, is an email list, also called an author newsletter. Ignoring the email list as a tool is one of the biggest regrets veteran independent authors have later in their careers. Learn from their mistakes and set up your email list early.

What exactly is an email list?

An email list is a virtual address book filled with the email addresses of your readers. Once you set an email list up, your readers can sign themselves up for your list (in the same way that you subscribe to the mailing lists of your favorite retailers to receive news and coupons).

Why do I need an email list?

Your email list guarantees direct contact with your most interested readers. You can send…

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Wade Lancaster

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